Spontivly — Financial Model

SPONTIVLY

Interactive Financial Model · Seed Round · $4.5M raise · $35M pre · $39.5M post

Confidential — Not for distribution
spontivly.com

Scenario

Live model. Every slider updates projections, coverage, and chart instantly. Community flywheel and Series A M&A intelligence layer are not in revenue projections — both are Series A unlocks carried as retention and valuation narrative.

Total Y1 revenue

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Y1 SaaS ARR

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SaaS coverage

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Combined implied value

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SaaS + services 2x + cards

Growth client LTV

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SaaS ARR RJ Channel Anderson AI Consulting NFC Cards 80%M

Direct SaaS

4 pilots: 3 Growth + 1 Core

Growth pilots (Y1)3

Core pilots (Y1)1

New logos/mo Y12

New logos/mo Y23

New logos/mo Y35

Annual churn5%

Tier mix — new logos

Core ($9.6K ACV)20%

Growth ($21.6K ACV)50%

Scale ($36K ACV)20%

Enterprise (~$210K)10%

RJ IDC Channel

Network size5,000

Y1 conversion0.6%— clients

Y2 conversion1.2%— clients

Y3 conversion2.5%— clients

Avg tier (1=Core→4=Ent)2.0

Rev share10%

Preferred partnership · 5,000 IDC network

Anderson Technologies

Network size35

Y1 conversion15%— clients

Y2 conversion35%— clients

Y3 conversion60%— clients

Avg tier (1=Core→4=Ent)2.5

Rev share10%

Scale tier likely · tighter relationship

AI & Data Consulting

Impl. Core/Growth ($K)$8K

Impl. Scale ($K)$10K

Impl. Enterprise ($K)$20K

Retainer/mo ($K)$1K

Clients on retainer20%

Standalone Y11

NFC Business Cards

Cards per client (avg)8

PVC card price ($)$25

Metal card price ($)$75

Metal card mix40%

Reorder rate Y2+30%

80% gross margin · one-time + reorders

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Coverage levers — in order of impact

Series A M&A data layer: The more RIA firms on Spontivly, the richer the comparative dataset — AUM trajectory, retention, compliance health, growth velocity. At Series A, Spontivly facilitates M&A conversations between acquiring RIAs and high-growth firms already on the platform. No new product required. Every client deepens the moat. Not in projections.

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Valuation math

Pre-money ($M)$35M

SaaS ARR multiple (Y1)18x

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50% coverage needs—

80% coverage needs—

Current Y1 SaaS ARR—

Gap to 50%—

LTV Growth client—

Post-money

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$4.5M raise

10x exit

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investor return

SaaS coverage

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Series A multiple

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on Y2 SaaS ARR

Why 18x is defensible: vertical AI SaaS + patent moat + preferred RJ distribution = 25–30% premium over 15x median. Market data: vertical AI SaaS with embedded fintech achieves 7–9.5x M&A revenue vs 4.8–6.2x horizontal.

Year-by-year breakdown

Year 1

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Direct SaaS—

RJ channel—

Anderson—

Services—

Cards—

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Year 2

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Direct SaaS—

RJ channel—

Anderson—

Services—

Cards—

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Year 3

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Direct SaaS—

RJ channel—

Anderson—

Services—

Cards—

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Revenue — Y1 to Y3

Five streams stacked · $M

Direct SaaS

RJ channel

Anderson

Services

Cards (80%M)

Metric	Year 1	Year 2	Year 3
Revenue streams
Direct SaaS ARR	—	—	—
RJ IDC channel (net rev share)	—	—	—
Anderson Technologies (net rev share)	—	—	—
AI & data consulting	—	—	—
NFC business cards (80% margin)	—	—	—
Total revenue	—	—	—
Operating metrics
Total SaaS ARR	—	—	—
SaaS coverage (at selected multiple)	—	—	—
Total RIA clients	—	—	—
RJ clients	—	—	—
Anderson clients	—	—	—
Blended ACV	—	—	—
Services % of revenue	—	—	—
Pilot ARR (Y1 only)	—	—	—

Use of proceeds — $4.5M

45%

RJ preferred partnership execution + Anderson channel rollout

30%

Product: M&A data layer, AI model training, flywheel infrastructure

15%

Team: sales, customer success, compliance expertise

10%

Legal, data room, operations, working capital